Paymob, the financial services enabler in the Middle East, North Africa, and Pakistan (MENAP) has joined forces with Tamara, the shopping and payments platform in the GCC region.
The strategic partnership integrates the Tamara Buy Now Pay Later (BNPL) service with the secure Paymob gateway to power seamless payments by enabling customers to split their payments in four without any hidden fees or interest. Paymob’s omnichannel payments infrastructure serves 250,000 merchants in the region, while Tamara has over nine million registered users and more than 30,000 partner merchants.
The agreement between two of the MENA region’s fastest-growing fintech firms creates a payments ecosystem that enables merchants to offer more comprehensive solutions and seamless customer experiences.
Both companies have partnerships with some of the region’s biggest brands, however, this agreement is designed to fuel the growth of SMEs; which are the greatest contributors to GDP in MENA. For businesses of any size, comprehensive payment offerings ensure increased sales and conversions.
With Tamara’s BNPL solution, merchants could experience a 40 per cent increase in average order value, a 15 per cent increase in online conversion rates, and a 50 per cent increase in repeat purchases.
The addition of Tamara’s BNPL solution to Paymob’s gateway is via a simple integration that reduces merchants’ barriers to entry and ensures transactions are processed seamlessly and securely. The partnership will initially serve merchants in KSA and the UAE in the first phase, with more countries planned to go live in later stages.
‘Revolutionising how people shop, pay, and bank’
Islam Shawky, co-founder and CEO of Paymob, said: “Our partnership with Tamara delivers on Paymob’s mission to fuel SME growth in the digital economy. There is a massive opportunity to enable merchants in the GCC to capitalize on the power of alternative payment methods and we are thrilled to partner with Tamara to fuel this growth in MENA.”
Turki Bin Zarah, co-founder and CCO of Tamara, also added: “This partnership with Paymob provides seamless access to Tamara’s services to thousands of SMEs to enable their growth across the region. As a leading commerce enabler, we are revolutionising how people shop, pay, and bank and are thrilled to partner with Paymob as we deliver on this goal.”
Tamara and Paymob are currently experiencing rapid growth fueled by recent funding. Riyadh-based Tamara secured a $150million debt facility earlier this year from Goldman Sachs, the first deal of its kind in the region. The company is actively expanding its product lines and verticals. Paymob’s growth across the region is driven by its 2022 Series B funding which was led by PayPal Ventures. As a result, the company expanded to the UAE in 2022 and secured PTSP certification from Saudi Payments in Q2 2023 making it fully operational in KSA.
