Santander is launching a new national, digital offering in the United States under the Openbank brand in the second half of 2024, with an Openbank launch in Mexico also set to swiftly follow.
Openbank operates with a technological platform designed in-house at Santander that provides a secure, easy and simple best-in-class customer experience by combining functionality and design. It also offers an intuitive user experience with fintech pricing and the trust of a global bank.
Openbank currently serves over two million customers across the likes of Spain, Portugal, Germany and the Netherlands, and boasts €18billion in deposits, more than any other digital bank in Europe.
The rollout of Openbank in the US market marks the first time Santander combines all its core, award-winning proprietary technology to deliver an innovative and secure cloud-based banking platform. The Openbank launch will accelerate Santander US’ execution against its profitable growth strategy, generating deposits to fund its leading auto franchise.
Ana Botín, executive chair of Santander Group, commented: “Openbank is the largest digital bank in Europe by deposits with among the highest customer loyalty and satisfaction. We remain committed to growing our business in the United States, the largest financial services market in the world, leveraging our proprietary technology and global expertise to deliver a winning customer experience.”
Santander also appears to be taking the promotion of the Openbank launch seriously and has enlisted the help of world-class Spanish professional golfer, Jon Rahm, as a global ambassador for Santander.
Rahm and his team will wear an Openbank logo on their shirt during all competitions beginning at the Masters in Augusta (USA) this April. Born in Spain, Rahm lives in the US and has a worldwide impact, especially in some of the bank’s core markets in the Americas and Europe. The golfer will look to help Santander and Openbank increase their visibility in North America, where Santander has a significant presence.
