Identity fraud has soared in the UK. In fact, the National Crime Agency has revealed over 3.7 million people were impacted by it in 2022. To combat this, Yoti, the digital identity tech company, has released a new Digital ID app with Lloyds Bank called Lloyds Bank Smart ID.
Lloyds Bank has invested £10million into Yoti, enabling the digital identity tech company to create an app which gives its customers a more private and secure way to prove their age or identity from their phone.
Lloyds Bank Smart ID is a reusable Digital ID which transforms the way people prove their age and identity. It allows people to share specific information with businesses who request it. This includes name, date of birth or an ‘over 18’ proof of age. All the while, the customer does not need to show physical identity documents. Nor do they need to share an excessive amount of personal data.
The app is built using Yoti’s technology. This is certified to meet security and privacy standards, including ISO 27001 and 27701, and SOC2 Type II. The free app is available to UK residents.
Yoti has already launched a number of successful Digital ID apps. In the UK, the Yoti ID and Post Office EasyID apps are already accepted to pick up parcels at the Post Office and as proof of age at cinemas and convenience stores (excluding alcohol sales). Last year, they were also certified by the UK government as proof of identity for right to work, right to rent and criminal record checks
James Fulker, chief digital officer at Lloyds Banking Group said: “Lloyds Bank Smart ID means UK consumers now have further access to secure, digital ways of proving their identity and it marks a significant milestone following our investment in Yoti. We look forward to our continued work developing this proposition with Yoti.”
Creating Digital ID Connect
Yoti, Lloyds Bank and Post Office are committed to bringing Digital ID to as many people in the UK as possible. The introduction of Lloyds Bank Smart ID gives more people the opportunity to create a secure, reusable Digital ID.
Businesses that accept Yoti ID and EasyID can now accept Lloyds Bank Smart ID, which is available in the app stores. The three Digital ID apps are interoperable, so they can be used in all the same places. Together, Lloyds Bank Smart ID, Yoti ID and Post Office EasyID form ‘Digital ID Connect’. This is one of the UK’s largest networks of reusable Digital ID apps with over four million downloads already.
The three companies will announce new ways people can use their Digital ID apps over the coming months.
Creating trust between customers and businesses
Robin Tombs, CEO at Yoti said: “Built using our leading identity verification technology, Lloyds Bank Smart ID will make it easier and safer for more people in the UK to prove who they are.
“Digital IDs transform the way we share our personal data. In turn, this allows us only to share the information a business needs, rather than showing a full identity document. Digital IDs can reduce identity theft and increase the security of our personal data. All the while, it creates more trust between people and businesses.
“I’m delighted to have the UK’s largest bank accelerate the network of reusable Digital ID apps. Now, even more people have the opportunity to take control of their digital identities.’
Elinor Hull, Post Office identity services director said: “This app will help ensure more people have confidence when it comes to sharing their personal data and together as leaders in the industry we will be increasing the use of Digital ID throughout the UK.”
The reusable Digital ID market is expected to be worth $266billion by 2027. This is a result of more services moving online. Regulations evolving to accept Digital IDs, and individuals demanding more privacy-preserving solutions will also play a part.
Francis Bignell
