Novia Global provides a platform service for advisers, private banks, trust companies and their clients. Already authorised and regulated in the UK by the Financial Conduct Authority (FCA), the company is now expanding to the UAE.
Novia Global has received a licence from the Dubai Financial Services Authority (DFSA), enabling it to set up an office in the Dubai International Financial Centre (DIFC).
As part of the Novia Global expansion, Mark Maplesden will join Novia Global as its principal representative officer. Maplesden has worked in the wealth management sector in the UAE for over 10 years. He will draw on his extensive experience of the region to lead the initiative.
Capitalising on an unmissable opportunity
Novia Global CEO, Steve Andrews said: “Dubai’s economic and investment landscape are impossible to ignore. There are over a thousand financial companies in the DIFC. Furthermore, Dubai is home to over $950billion in private wealth and is set to attract many more high-net-worth individuals.
“A growing number of advisers and clients want to be a part of this success story. We see an on-the-ground presence as essential to our own role in helping make that possible. Dubai is already recognised as having a world-class financial services ecosystem. This is in addition to a progressive regulatory regime that clearly encourages and supports state-of-the-art fintech.
“We see Dubai and the broader region as a spectacular market. Additionally, it is now arguably the hub of the world and Maplesden is the ideal hire for harnessing all the opportunities that it presents. We’re all extremely excited by this move. It very much reflects our continued efforts to provide new services, products and solutions for international advisers and their clients.”
Maplesden added: “This is a fantastic time for Novia Global to establish a presence here. I am very much looking forward to helping build the Novia brand in what has always been an exciting and forward-thinking market to work in. The platform is innovative, transparent, and designed to provide advisers with a solution to match their clients’ evolving expectations. Consequently, this will ultimately help them to deliver good client outcomes.”
