Atome, the digital financial services platform for Southeast Asia, is partnering with payments giant Mastercard, helping Atome cardholders in the Philippines convert rewards points into gaming credits via the ‘Mastercard Gamer Xchange’ (MGX).
MGX, a new turnkey solution, facilitates a convenient exchange to help consumers convert their Atome reward points into gaming credits across nearly 4,000 of the world’s most popular gaming titles.
The Philippines currently ranks as the world’s number one gaming country, with over 95 per cent of internet users in the country between the ages of 16 to 64 playing online games; according to a 2023 Global Digital Report by Meltwater and We Are Social.
Magic Tang, head of cards business at Atome, discussed the partnership: “We’ve seen a very strong take-up for the Atome Card, especially among digital-native Gen Z and millennial users in the Philippines, with one of the top use cases for the Atome Card being online purchases.
“We see a strong synergy in this partnership with Mastercard’s MGX platform as it provides Atome Card holders and gamers access to a wide range of gaming credit options.”
Atome recently launched an upgraded version of the Atome card, enabling Filipino consumers the ability to shop and buy now, pay later wherever a Mastercard card is accepted, in-store, online and even overseas. New features include the ability to choose ‘Pay in three’ or ‘Pay in six’ month options.
Connecting ‘consumers to their passions’
Kaveri Khullar, senior vice president of consumer marketing and sponsorships at Mastercard, also added: “MGX bridges the world of rewards to the thriving global gaming community, offering an innovative and seamless redemption solution in a new category.
“From eSports viewers to console and smartphone gaming enthusiasts across a range of demographics, it opens new connections to the world’s fastest-expanding entertainment market.
“As the Philippines gaming market anticipates further growth in the next few years, this partnership with Atome is a fantastic example of how innovative payment experiences are evolving to connect consumers to their passions.”
