Looking to hit a target of $10,000, FINTECH.TV, the global media platform focused on blockchain, investing, and ESG, has announced its upcoming crowdfunding raise. The raise will take place on the tZERO platform.
It is no secret that the world is moving away from traditional media. According to research by Pew Research Centre, the number of US adults watching TV via cable or satellite has dropped from 76 per cent (2015) to 56 per cent (2021). The drop is bigger in US adults aged 30 – 49 (73 per cent in 2015 to 46 per cent in 2021) and even more so in US adults aged between 18-29 (65 per cent to 34 per cent). As people choose to use alternative ways to get their news, FINTECH.TV is providing an outlet.
By using tZERO’s regulated broker-dealer platform companies have the option to raise capital through both alternative and traditional methods. Explaining why the company chose to make the crowdfunding through tZERO, Vince Molinari, the company’s CEO and founder said: “This crowdfunding campaign with tZERO allows us to further democratise our ownership and invite our loyal audience and supporters to become stakeholders in our journey.”
As investors move away from traditional methods of media, their investments are following suit. Evidence of this can be seen in the fact that over $33billion was invested in crypto startups in 2021. Furthermore, 193 countries have adopted sustainable development goals. With these stats reflecting the changing attitudes of investors, correlating with the growth of crypto and ESG, FINTECH.TV looks to be a reliable and informative outlet in these fields.
An established presence
The media outlet builds upon its reputable nature by establishing itself as only one of five studios on the floor of the NYSE. It joins CNBC, TheStreet, Cheddar, and TD Ameritrade in New York as it looks to set up a presence in Abu Dhabi at the International Finance Centre (ADGM). FINTECH.TV can also be seen at other exchanges including the London Stock Exchange, and NASDAQ.
Discussing the launch, Bethany Hickey, banking and personal finance expert, Finder, the financial comparison website said: “Crowdfunding can be a great way to reach out to the public. Users are offered a personal connection with FINTECH.TV, and the fintech won’t have to give up any power to investors — a win for everyone involved. Crowdfunding also aligns pretty well with FINTECH.TV, considering they heavily focus on covering crypto and decentralisation — it makes sense they’d lean into democratic ownership.
“I could see many other fintechs benefiting from crowdfunding efforts, especially those with banking and crypto services. Someone who chooses to bank or invest with a fintech company may be trying to avoid big banks. Through crowdfunding, the users gets a slice, creating more trust and connection, and a fintech that focuses on decentralization proves their values.”
