EBANX, a global fintech company specialising in payment solutions for emerging economies, has announced a strategic partnership with Bancolombia bank to integrate payment method Botón Bancolombia into its array of payment options in Latin America.
This collaboration aims to enhance the digital banking experience in Colombia, enabling convenient access to the global digital commerce market, boosting conversion rates, and improving payment processing efficiency.
Botón Bancolombia, designed by Bancolombia bank, will now be available to over 19 million individual customers, including more than 10 million active digital users. This payment method allows users to make secure bank transfers when purchasing products and services online across various digital commerce sectors such as streaming, SaaS, gaming, travel and online retail.
EBANX merchants have the opportunity to integrate Botón Bancolombia into their checkout process, offering a simplified payment option to customers with Bancolombia accounts. Additionally, recurring payment features are set to become available in Q2 of 2024, further improving the payment experience for digital commerce customers with subscription services.
Collaboration
Sebastián Fantini, product director at EBANX, said: “We are excited to integrate Botón Bancolombia into our diverse payments portfolio. EBANX’s global merchants will be able to tap into one of Colombia’s main alternative payment methods while providing a more seamless payment experience to Colombian customers.
“This partnership is a realisation of EBANX’s mission to create access and connect booming digital ecosystems of rising markets to the global digital economy.”
Luz María Velásquez, VP of retail, SMEs and enterprises businesses in Bancolombia, also commented: “Since its creation, Botón Bancolombia has represented an easy way for millions of Colombians to access products and services simply, safely, and timely. Integration with EBANX is another step in the right direction, as it opens doors for our customers to businesses they didn’t have access to before.
“This new relationship will strengthen the financial inclusion of millions of people who now have tools like Bancolombia A la Mano on their phones, allowing them to make purchases and continue growing in their journey through the formal financial system.”
