International banking group Crédit Agricole has partnered with Worldline, the payment and transactional services company, to launch a new joint venture CAWL; a payment services brand for merchants in France.
CAWL will offer all-in-one payment solutions combining acceptance and acquisition and integrating value-added services specific to each business sector: industry-vertical offerings to simplify merchants’ lives and enable them to focus on developing their businesses.
CAWL’s solutions will enable merchants to focus on their growth, effectively manage their commercial performance, optimise their sales, and mitigate fraud risks, thus fostering the development of their business activities.
Meriem Echcherfi, CEO of CAWL, explained: “CAWL has the ambition to be a major player in payments for all merchants in France, with an offering that combines service, proximity, and high technology, leveraging the strengths of Crédit Agricole and Worldline. We also aim to be a leader in innovation by creating integrated offerings that significantly increase the added value for merchants and, by extension, for their own customers.”
CAWL combines Worldline’s technological expertise, offerings and services with Crédit Agricole Group’s commercial performance and distribution power.
The payment services provider aims to provide complete and innovative offerings for all merchants, regardless of size, industry, and sales channels. For larger merchants, CAWL will offer omnichannel solutions with dedicated commercial teams and expertise for each industry.
Starting in 2025, CAWL will roll out all-in-one offerings by industry verticals. Crédit Agricole Group banks plan to widely distribute these offerings, through dedicated teams, as well as via an entirely digital channel.
By leveraging the capabilities and technologies of Worldline, alongside Crédit Agricole Group’s knowledge of the French market, CAWL will launch a platform with new features enabling merchants to offer their customers a seamless and omnichannel shopping experience and optimise their conversion rates and commercial activities.
All new offerings will enable merchants to access multi-currency, multi-country, multi-payment network services, and alternative payment methods, supported by a pan-European acquisition platform and personaliszed services.
