The payments process can often be arduous and infuriating when unforeseen complications arise. Looking to ensure a checkout experience is as seamless as possible, Skipify, the checkout fintech specialist, has partnered with Visa through the Visa Digital Commerce programme to simplify and accelerate the payment process.
By combining Visa’s extensive digital payments expertise with Skipify’s digital wallet, Skipify is poised to deliver convenience and security to consumers at checkout. In the early phases of the partnership, Skipify customers in a growing list of global markets will be able to link Visa Click to Pay cards with their Skipify Connected Wallet.
Skipify’s digital wallet is embedded by merchants to help ease the challenges of checkout commonly experienced by shoppers and increase the rate of conversion. Once enabled, the direct connection means that Skipify’s identity-powered wallet will be able to recognise participating Visa Click to Pay cardholders on a merchant’s website, surfacing available cards more seamlessly.
The integration utilises advanced Visa network tokenisation technology to help minimise the risk of fraud and provide a more secure payment environment, helping to allow merchants to offer a more frictionless checkout experience without increasing exposure to fraud risk.
Advancing the future of commerce
The participation also allows Skipify to significantly expand its reach and offer its innovative payment solutions to a broader audience than ever before.
“We’re empowering merchants with an unparalleled checkout experience,” said Ryth Martin, founder and CEO of Skipify. “Merchants can authorise more shoppers automatically, drive revenue, and ultimately earn more shopper lifetime value. We are proud to deliver this level of impact with Visa by our side.”
Additionally, Skipify’s partnership with Visa reinforces a commitment to advancing the future of commerce through innovation and collaboration.
“We’re empowering businesses with convenient and secure ways to accept payments, giving them the opportunity to enrich consumer experiences and get even closer to their shoppers,” said Mark Nelsen, SVP, regional product and innovation at Visa. “Skipify has been an incredible partner because of their dedication to our merchants and cardholders. We’re delighted to drive this next wave of innovation in payments with them.”
