Tag: Practical
AI-powered Internal Linking Tools – Practical Ecommerce
Internal linking is crucial for search engine optimization. It helps Google discover all pages on a site…
Top Ecommerce Ad Segments – Practical Ecommerce
Data-driven customer segments enable brands to personalize marketing campaigns, improving engagement and conversions. Yet first-party data remains…
Google Spam Policies, Explained – Practical Ecommerce
Google released this month updates to its core algorithm and spam policies. It also issued widespread manual…
AI-powered Transcription Tools, Tested – Practical Ecommerce
Transcribing audio and video files was once tedious and time-consuming. No more. With AI, the process is…
Directness Wins in Advertising – Practical Ecommerce
Andrew Faris once managed huge Meta ad budgets while CEO of ecommerce brands. He still manages huge…
Email Delivery, Explained – Practical Ecommerce
Gmail and Yahoo are adding new requirements this year for email senders in an effort to reduce…
Google and EEAT, Explained – Practical Ecommerce
Google hires thousands of personnel to view and evaluate web pages that rank in organic search. A…
Understanding YouTube Campaign Types – Practical Ecommerce
Google Ads has invested heavily in video. Recent examples include new YouTube advertising formats and Performance Max…
How Google Uses Keywords – Practical Ecommerce
Years ago Google ranked organic results by exactly matching search queries to text on a web page….
SEO: Common Indexation Hurdles – Practical Ecommerce
A web page must reside in Google’s index before it can appear in organic search results. A…