Tag: Google
Google Ad Updates Reflect New SERPs
Earlier this month, Google changed its definitions of “top ads” and associated metrics. The purpose is to…
Google Spam Policies, Explained – Practical Ecommerce
Google released this month updates to its core algorithm and spam policies. It also issued widespread manual…
Optimizing Google Ads without Keywords
Keywords were once the core targeting mechanism in Google Search campaigns. Keywords informed searchers’ needs and advertisers’…
Bybit Card Integrates Google Pay and Celebrates Record Spot Trading Volume
Dubai-based crypto exchange Bybit has successfully integrated Google Pay into its card service, enabling users in the…
Google and EEAT, Explained – Practical Ecommerce
Google hires thousands of personnel to view and evaluate web pages that rank in organic search. A…
Google Cloud to Power Admiral Insurance Operations and Increase Customer Personalisation
Google Cloud has strategically partnered with Admiral, the financial services company in the UK, to improve its…
HSBC Backs Google Cloud Sustainability Programme as it Deploys $1Billion of Climate Tech Finance
British bank HSBC has partnered with Google Cloud, in an effort to accelerate climate mitigation and resilience…
How Google Uses Keywords – Practical Ecommerce
Years ago Google ranked organic results by exactly matching search queries to text on a web page….
Google Supports Worldline Digital Transformation to ‘Accelerate Innovation’ in the Payment Industry
Payment service provider Worldline has strategically partnered with tech giant Google, a move that enables it to…
Google slashes price of Gemini AI model, opens up to developers
Alphabet, the parent company of Google, announced on Dec. 13 that it plans to slash the cost…