Tag: Brand
AI Tools for Brand Monitoring
Brand monitoring is critical for protecting and enhancing an online presence. New artificial intelligence-driven tools assist companies…
Ebury Launches Brazilian Bank Brand to Offer Cross-Border Payment Products
Ebury, the fintech offering cross-border payment solutions, has launched its new ‘Ebury Bank’ brand, to advance its…
Brand Building Is World Building
Joe Anhalt is a New York-based copywriter turned designer turned all-around marketer. He consults with direct-to-consumer ecommerce…
AI SEO for Brand Names
Consumers often search a company’s name on Google when considering a purchase. Branded search is crucial for…
Brand Metrics for Ecommerce Companies
Brand metrics describe how shoppers feel about a business and its products. Brand metrics are often predictive,…
Why brand consistency matters and how Web3 companies are failing to deliver
Michelle Yeoh has stiff competition for her deserved Oscar as the multiverse-hopping Evelyn in one of last…
In-person Markets Spur Mountain Apparel Brand
In 2013 David Lindhahl opened a sort-of public service Twitter account. Its purpose was to alert folks…
SERP Signs of a Trusted Brand
Google’s algorithm uses thousands of signals to align search results with a query. One is “trustworthiness,” a…
Brand Trust is “Seriously Damaged” Following a False Decline: 42% of Consumers Won’t Return
A whitepaper by Checkout.com, the global payments provider, has highlighted a correlation between payment acceptance rates, customer…
Ant Group launches a new blockchain brand for Web3 developers
Ant Group, the owner of the world’s largest mobile payment platform Alipay, revealed its new sub-brand under…