Tag: Ads
Optimizing Google Ads without Keywords
Keywords were once the core targeting mechanism in Google Search campaigns. Keywords informed searchers’ needs and advertisers’…
Shopify ‘Audiences’ Boosts Cookieless Ads
Shopify Audiences is a data-sharing, machine-learning co-op that gives participating Shopify Plus merchants an edge in digital…
Google updates policy to allow ads for US crypto trusts
Tech giant Google has updated its cryptocurrency-related advertising policy to allow ads about crypto trusts from the…
Celeb NFTs and cringy ads — Analysts share their signs of a Bitcoin peak
Celebrities hocking nonfungible tokens (NFTs), big-budget crypto ads, and mainstream brands adopting crypto slang — these are…
Google Ads Tactics for 2024
Big changes are coming in 2024 to paid search. Chief among those is Google’s deprecation of third-party…
Spanish regulator signals potential X probe on crypto ads
The National Stock Market Commission (CNMV), Spain’s principal financial regulator, called out the fraudulent crypto assets promos…
Google Ads Holiday Timesavers – Practical Ecommerce
The busy holiday-selling season is here. Now is the time for merchants to assemble ad copy and…
New ‘Search Themes’ Boost Performance Max Ads
A new audience targeting feature in Google Ads Performance Max campaigns could empower advertisers and improve performance….
Russian telecoms giant MTS announces ads service targeting Telegram users
Russia’s largest telecommunications firm MTS claims that it will launch an advertising service targeting Russian Telegram users,…
UK financial watchdog restricts Binance partner from issuing crypto ads
The Financial Conduct Authority (FCA) of the United Kingdom has placed restrictions on peer-to-peer lending platform Rebuildingsociety,…