Marketing a brand on TikTok is harder than it appears. Hours of video footage could result in mere minutes of useful content. Editing is tedious and time-consuming. Ryan Magin, the founder of Viral Edits, an agency, knows the difficulties firsthand. ...
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Amazon, Walmart and the Epic Battle for Consumer Spending
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Two behemoths are locked in a battle for consumer spending and loyalty. For over two decades Walmart dominated brick-and-mortar retail while Amazon ruled online. Now they are on a collision course as each makes inroads into the other’s turf. What ...
Setting Up Google’s Performance Max Campaigns
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Performance Max campaigns were a primary focus of Google’s Marketing Livestream event last year. Now available to all advertisers, Performance Max shows ads across the Google Search and Display networks via a single campaign. Submitting a product feed, image and ...
SEO for Google’s ‘People also ask’
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Google’s search results pages are evolving. New elements and sections present organic-traffic opportunities. One of the most useful is “People also ask.” It’s a standalone section on the results page that lists users’ questions related to the query. “People also ...
Charts: U.S. Retail Ecommerce Sales Q3 2020 – Q3 2021
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According to the U.S. Department of Commerce, ecommerce retail growth in the United States slowed in the quarter ended Sept. 30, 2021. The U.S. retail ecommerce sales estimate (PDF) for Q3 2021, adjusted for seasonal variation but not for price ...
5 Content Marketing Ideas for February 2022
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In February 2022, content marketers will find no shortage of article or video ideas, from politics and music to health and helpful information. Content marketing is the act of creating, publishing, and distributing content such as articles, podcasts, or videos ...
The Best Ecommerce Content for Pinterest
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Pinterest might not be the first social media platform you think for ecommerce marketing. But with 478 million active users and a unique image-search algorithm, it’s the perfect place to introduce products to new audiences. Pinterest is a product discovery ...
20 New Free Commercial Fonts for 2022
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One of the easiest ways to enhance the look of your website is by adding a fresh new font. Here is a list of new fonts released in the last year. All are free for commercial use, though some are ...
8 Ways Social Proof Sells (Much) More
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One of the most prominent conversion tactics is social proof. Coined in 1984 by psychologist Robert Cialdini, social proof is the theory that most people follow the crowd when unsure of what to do. It’s why savvy marketers target influencers, ...
‘I Like Starting Things,’ Says Serial Entrepreneur
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Peep Laja is a launcher. Having arrived in Austin, Texas, 14 years ago from Estonia, he launched CXL, a conversion optimization firm that morphed into e-learning. Then he launched Speero, a consultancy, and then Wynter, a SaaS platform for B2B ...