Managing audio is a key component of modern business. Zoom meetings, YouTube videos, and podcasts, as examples, involve listening, adjusting, and transcribing speech. There’s no shortage of sophisticated audio tools. I’ve tested a selection of them that claim to use ...
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FTC Rules Would Impact Ecommerce Subscriptions
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The U.S. Federal Trade Commission has proposed new rules that will likely impact ecommerce subscriptions. Called the “click-to-cancel” rules, these FTC changes would require any business selling subscriptions to add a simple cancel mechanism on the same website as the ...
20 Recommerce Sites: Brands, Marketplaces, Platforms
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ThredUp, the online consignment store, estimates global resale revenue will surpass $350 billion by 2027, up from $177 billion in 2022. Resale is catching on as many large retailers adopt circular business models to promote environmental sustainability and offer shoppers ...
Pinterest Shuffles Attracts Gen Z Females
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Merchants often overlook Pinterest, the self-described “visual discovery engine.” Per Comscore, the platform has 460 million monthly users — 94.6 million in the U.S. Pinterest users skew heavily female, Gen Z (ages teens to 20s), and Millennial (20s to 30s). ...
Pet Chinchillas Save Family Business
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Josh Paulson acquired his grandfather’s pet accessories company in 2015 when it was losing $25,000 per month. Three months later it broke even. The company, Quality Cage, manufactures products for pet owners and veterinarians. When Paulson arrived, the company had ...
3 Tools to Analyze Traffic on any Website
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Analyzing the traffic on your own website is straightforward with Google Analytics and Search Console. But analyzing traffic on third-party sites requires external tools. I’ll compare three of those tools in this post. To test, I will use my website, ...
Charts: 2023 Global Shopping Trends
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As inflation and economic uncertainty persist, consumers are adjusting their shopping patterns and embracing cost-cutting measures. Sixty-nine percent of global consumers have altered their non-essential spending habits. That’s according to PwC’s “February 2023 Global Consumer Insights Pulse Survey” report (PDF). ...
Testing 7 AI Logo Generators
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Creating a logo used to be a nightmare. I remember brainstorming a concept and then emailing back and forth with a designer to obtain a satisfying result. Artificial intelligence is making the process easier. This post recaps my test of ...
11 Social Commerce Updates for Merchants
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Ecommerce initiatives on social media platforms have evolved in fits and starts. However, it’s hard not to get excited about the social commerce potential considering the billions of views on TikTok with the hashtag #TikTokMadeMeBuyIt. Merchants can consider a number ...
Amazon Anywhere Pushes Marketplace into Games, Apps
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Amazon Anywhere brings the company’s marketplace to games and apps, pushing forward the industry’s merging of virtual and augmented reality with mobile shopping. Introduced earlier this month, Amazon Anywhere offers application developers a way to integrate products from the Amazon ...